1. Credibility - Anyone can add some text and graphics however the use of audio takes a little more effort and so it is seen as higher value. In a recent streaming survey it was found that most people associated streaming audio and video with respected corporate sites.

2. Auditory - Statistics show that 30% of surfers are auditory and so if you do not have audio then you are loosing out on a lot of traffic.

3. Stick ability - Our customers have proven that audio has dramatically increased the time people spend on their site.

4. Current Marketplace - is awash with TV and radio programs so people are already used to the concept and are expecting it on websites. With the average computer being multimedia enabled they almost feel dejected if they can not utilize all the functions.

5. The Wow Factor - At present only around 5% of sites utilise any form of streaming media so it creates a wow factor and delivers a lot more word of mouth traffic than any other form of web page functions.

6. The Online Population - Streamies, those users who watch or listen to streaming online, represent 44% of all Internet users and 27% of Americans overall. By far, streamies are the most valuable consumer group on the Internet. Streaming media consumers are far more interactive, are more oriented to e-commerce and spend more time online compared with Internet users who don't stream." (EdisonMedia Study, Jan. 2001)

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